Everything started when Lily was born with VSD which is a heart condition. Having spent so much time in the hospital due to the 7 little holes in her heart - around Christmas time, Lily decided to raise gifts for the children's wing of the hospital that she spent her first Christmas in treatment. Her goal was completely blown out of the water and with the help of her community, she raised over 2400 gifts for the entire hospital.

We’ve partnered with One Tree Planted and for every purchase, a tree is planted in Canada. We are extremely passionate about the environment and doing our part to save Mother Earth. As a Canadian brand, we love to support locally and start by rebuilding our home. Our goal is to plant over 1000 more trees with One Tree Planted in the next 12 months. As an eco-friendly brand and company, we are devoted to reducing our carbon footprint and being a leader in the movement to save our planet and make a difference!

We do a 5% donation from profit towards this foundation because it is close to our heart. Any donation is spent to help women in various communities across Canada. As the CWF supports different causes out of poverty, out of violence, into confidence and into leadership. They work on causes that are close to our heart and have similar values to what we work toward. Lily, having been bullied in school and being a mini entrepreneur, fits into multiple categories. Her goal of helping empower young entrepreneurs and working with multiple charities and women perfectly fits with the CWF.

Being passionate about giving back, Lily’s goal is to work with many local organizations as well as national and international ones. During the BC floods, Lily was able to work with Mamas for Mamas and give donations of clothing, baby formula, diapers and any other needed items totalling to 127 items donated!